About Us
At Hakuhana, we are redefining the way businesses manage their workforce—combining strategic insight with a deep commitment to employee wellbeing. Our goal is simple: to help organizations thrive while ensuring the people who power them enjoy the security, benefits, and respect they deserve.
Our Mission:
To empower businesses through strategic staffing solutions and innovative workforce management—enhancing productivity while improving the standard of living for employees.
Our Vision:
To be the leading provider of staffing and employment solutions, driving sustainable growth, operational excellence, and social responsibility for businesses across industries.
Our Values:
- Integrity: We uphold the highest ethical standards in every partnership.
- Innovation: We embrace new ideas and technologies to deliver forward-thinking solutions.
- Collaboration: We believe in working closely with our clients and employees to achieve shared success.
- Excellence: We are committed to delivering exceptional service and outstanding results.
Meet Our Founder – Petrina Rose Baldwin
Chief Executive Officer (CEO)
With extensive experience spanning councils, charities, government, schools, construction, maintenance, retail, and IT, Petrina Rose Baldwin leads Hakuhana with a clear purpose: to create a better balance between business success and employee wellbeing.
Drawing on years of expertise in business consulting and workforce solutions, Petrina founded Hakuhana to redefine how companies employ and support their staff. Her belief is simple — better employment leads to better business outcomes.
Under her leadership, Hakuhana has become a forward-thinking organisation focused on stability, fairness, and innovation in staffing. Petrina’s hands-on approach and deep understanding of multiple sectors ensure that every partnership Hakuhana builds is rooted in integrity, opportunity, and shared success.
Chief Operating Officer (COO) - Jon Dennis Defrates
Hakuhana
As Chief Operating Officer at Hakuhana, Jon Defrates is responsible for overseeing the company’s daily operations, ensuring that every part of the organisation runs efficiently and with integrity. His practical leadership and commitment to operational excellence help drive Hakuhana’s mission to provide stable, fair, and rewarding employment for people across multiple industries.
Jon manages key areas including staffing logistics, client relations, compliance, and business development across Hakuhana’s UK and U.S. operations. He is known for his calm, solutions-focused approach and his ability to balance strategic growth with the needs of both clients and staff.
Before joining Hakuhana, Jon built a broad career working across maintenance, engineering, government, and hospitality. This experience gave him a strong understanding of how workplaces function on every level , from hands-on roles to management , and shapes the way he leads today.
Jon works closely with CEO Petrina Baldwin to guide Hakuhana’s continued expansion and uphold its core values of fairness, trust, and long-term stability.
A Message from Petrina Rose Baldwin
“At Hakuhana, we understand that people are the heart of every successful business. My vision has always been to create a model where companies can thrive without the burdens of traditional employment, while ensuring that every individual who works through Hakuhana feels valued, secure, and supported.
By offering comprehensive benefits like healthcare, pensions, and flexible employment, we are not just filling positions—we are building futures. Our mission is to help your business grow while making a meaningful difference in the lives of the people who work with us.
Let’s work together to create a stronger, more resilient workforce—one that benefits your business and uplifts your people.”
— Petrina Rose Baldwin, Founder & CEO
Industries We Serve
Hakuhana provides staffing solutions across a wide range of sectors, including:
- Manufacturing & Industrial
- Healthcare & Social Care
- Logistics & Warehousing
- Hospitality & Events
- Retail & Customer Service
- Administrative & Professional Services
Whether you need temporary, project-based, or long-term staffing, we tailor solutions to meet the specific needs of your industry.
What Our Clients Say
At Hakuhana, our greatest success is the success of our clients and their teams. Here’s what some of our partners have to say about working with us:
“Hakuhana has transformed the way we manage our staffing needs. Their flexible workforce model allowed us to scale up during peak seasons without the burden of full-time employment costs. The employees they provide are motivated, well taken care of, and integrate seamlessly into our team.”
— Operations Director, Manufacturing Firm
“We partnered with Hakuhana to source healthcare staff during a critical shortage. Not only did they provide qualified professionals quickly, but knowing that the staff had full benefits and support gave us peace of mind. Their commitment to both clients and employees is unmatched.”
— HR Manager, Healthcare Provider
“Hakuhana’s model is a game-changer. We no longer have to worry about pensions, healthcare, or compliance headaches. They manage everything, allowing us to focus on running our business. Their team has saved us time, money, and a lot of stress!”
— CEO, Logistics Company
“I’ve never worked with a staffing partner who cared so much about the wellbeing of the employees they supply. The staff are engaged, happy, and it shows in their work. It’s a win-win for everyone involved.”
— Regional Manager, Retail Chain